The Role of Social Media In Real Estate with Chris D. Bentley

Social media is integral for any business. Think about it. 58.4% of the global population is on social media. Therefore, any business not marketing on social media is short-changing themselves. 

When it comes to real estate, social media is a goldmine. The National Association of Realtors shows that 99% of millennials (and 90% of baby boomers) begin searching for a home online. 77% of realtors are actively utilizing social media in one way or another. In addition to this, 47% of real estate businesses note that social media results in the highest quality lead, unlike other sources. 

We talked to one of the top 20 Dallas Realtors on Social Media, Chris D. Bentley, to uncover more about the role of social media in real estate. 

About Christ D. Bentley 

Chris. D. Bentley is the founder and owner of Bentley Properties. His company is in real estate and has taken over Dallas by storm. Chris has over 18 years of experience in real estate. His aggressive marketing tactic and his reputation of getting clients the best deals have helped him scale his business into a multi-million venture. 

Chris has won a series of awards: D Magazine’s Best Realtor 2017, 2018, 2019, and 2021. He was voted as #13 of Top 20 Dallas Realtors on Social Media in 2018 and 2019. 

Certified Luxury Home Marketing Specialist – CLHMS. He is a 7x Multi-Million Dollar Producer and a 4x Published Author. Chris has appeared in various publications, including podcasts. He enjoys sharing his experiences plus other real estate information on his youtube channel. In addition to this, Chris owns a Facebook community known as Plano Socialites. This group has over 3,700 members. 

The Role of Social Media 

Social media is where your clients spend most of their time. Research says that, on average, people spend around 2 and ½ hours a day on these platforms, mainly Facebook. People are not just chatting or seeking entertainment on this platform. Some people use social media to follow a brand or learn more about it. 

Social media is integral in real estate marketing. Take Facebook, for instance; this platform has the highest number of users. The business features on Facebook also help a realtor know more about their audience, e.g., age location. 

Social media platforms such as Facebook, Instagram, Twitter are great places to open a dialogue, share advice and connect with your target audience. Your clients want more than someone who pitches to them. Do they want someone who addresses their pain points, e.g., what major repairs should I make before selling a home? 

Social media is a place for two-way communication. As such, its opportunities are limitless as you can engage customers and prospects. Tactics such as partnering with relevant influences can help you expand your audience reach. In the end, these interactions help build brand trust. 

To Conclude 

Social media is ever-expanding with new marketing tactics that can help increase sales. Whether you are starting from scratch or looking for leads, social media is suitable for you.  

You can learn more from Bentley by connecting with him on Facebook. You can also check out his Youtube channel or website

About the Author